When you’re trying to run a business, every bit of help you can get can make a tremendous difference. Adding marketing automation into your business can help you stay organized, plan ahead and, best of all, save time so you can focus your efforts on other areas of your business.
Half of companies are already using marketing automation, so if you’re not, it’s time to get on board and start reaping the benefits. Here are seven tips for you, as an entrepreneur, to help you save time by utilizing marketing automation.
1. Keep on track with social media campaigns
Staying on top of your social media accounts and keeping them constantly updated is terribly time-consuming, but so incredibly necessary to stay relevant to your customers. Automating your social media updates and messages helps you stay connected, but frees up your time to work on other aspects of your business. CoSchedule can help you create a comprehensive marketing calendar, to keep everything organized and on track. And, manage all of your social media accounts in one place simply with Hoot Suite.
2. Quickly segment and target your customers with personalized email campaigns
Email marketing campaigns can be a highly effective way to stay in touch with customers and inform them of upcoming promotions you’re having. But, they can also be time consuming to assemble and send out. With email automation services, like Mail Chimp, you can segment your customer database in order to send out targeted emails automatically. Set everything up ahead of time, and let the automation do the rest. And, before you send out any emails, ensure you’ve had them edited by a professional proofreader at a service, such as Write my essay or Big Assignments.
3. Lead scoring can help you qualify your leads
One of the most time-consuming tasks you’ll encounter is lead nurturing. Amazingly, you can automate this process by scoring your leads in order to qualify them within your sales funnel. As leads move through the sales funnel, different criteria are automatically applied to them in order to score them. Send your qualifying leads relevant and high quality content, with the help of EssayRoo that can provide you with consistent and almost automated content marketing. But, if you’re looking to write things yourself, State of Writing is filled with helpful editing and writing resources.
4. Use lead scoring to prioritize your leads
While you’re scoring your leads, you may as well use that same process to prioritize them as well. You’ll be able to prioritize leads based on their buying behaviors and interest in your product. By focusing your efforts on those who are most interested, you won’t be using your valuable time and resources on uninterested leads. Once you’ve narrowed your leads, you can send them expertly written messages with some help from Academized or Boom Essays.
5. Convert leads faster
If you’re doing a better job of prioritizing and targeting the leads who are most interested, you’ll have a better and faster rate of conversion with those leads. You won’t be diverting any of your attention to less interested leads, so you can put more effort towards those who are most likely to convert. But there needs to be regular contact and constant nurturing in order to convert. Automation makes this task much easier, because it takes.the leg work out of having to be constantly emailing leads to nurture them. No matter what messages you’re sending out to your leads, keep them short and to the point using Easy Word Count to keep your word count under control.
6. Follow ups made easy
You’ll never forget to follow up with a customer when you’ve got automation by your side. Whether it’s a new customer making their first purchase or a regular customer, you’ll always want to follow up with a message of appreciation. For prospective leads, you will want to stay at the forefront of their minds and send follow ups with additional information. Automation can take care of all of this for you, by setting up regularly scheduled messages to be distributed. No one will get missed when you’re using automated email marketing. Take control over your social media accounts and manage your follow ups with some help from Buffer.
7. Cut back on cold calls
Your lead scoring is going to let you know right away which leads have the most potential, so you aren’t spending all of your time cold calling leads that go nowhere. By narrowing down your leads, you can figure out who to spend time on and who is just not interested at all. When calling those interested leads, have a killer script to use with the help of UK Writings, who can compose an effective and relevant script to use in email or over the phone.
Automation has become an incredible asset to many businesses and entrepreneurs. It allows them to free up so much of their time and let them dedicate it instead to other aspects of their business that need it most. Follow these tips to help save time in your business by using marketing automation.
About the Author:
Gloria Kopp is a digital marketer and an elearning consultant at Australian Help Service. She is a contributing author HuffingtonPost, Template Monster, Oxessays, etc. Besides, Gloria is a resume writing adviser at Resumention, where she shares her experience with students and educators.