Name, phone number and email address; it’s the holy trinity of client information. The first two are an obvious necessity, but there are so many things you can do with a client’s email address to help grow your business. You’ll be asking for it whenever possible.
Before you get started, you might want to sign up with an email service like MailChimp or Constant Contact to help you get organized. These systems make it easy to send out professional emails to your client list.
A follow-up email is an easy way to stay engaged with your clients once the booking is over. The follow-up can be a reminder related of their recent appointment, a discount offer to encourage repeat business or a simple request for feedback. As long as you have a reason to get in touch, clients will appreciate the attention.
I already mentioned collecting feedback – and including a survey in a follow-up email is a great option – but surveys are good for more than just ranking customer satisfaction. Just got a new website? Ask your clients what they think! Considering branching out and offering a new service? See who’s interested! It’s a great way to show people you value their input while reminding them you’re still around. If you really want to drive engagement you can enter everyone who responds into a draw for a gift card or free service of your choice.
Whether it’s a seasonal special, a limited time offer to a personalized deal, you get more bang for your buck when people you let people know via email. Just be careful not to have a sale every week or people will start treating your emails as spam. Use email exclusive promotions as an incentive to get people on your list in the first place. Try offering a ‘Welcome Back!’ rate to clients who haven’t been in for awhile. Or simply announce your feature service for the month. You’ll be surprised how much better your promotions perform when you’re using email effectively.
You can do a lot of these things in person or by phone, but they take a lot more time and you’ll end up leaving a lot of voice mails. (Which is like an email, but worse.) People may eventually unsubscribe from your list, but the ones that don’t are more likely to book appointments for your services in the future.
Ultimately, a client’s email address is a tool and it’s up to you how to use it best!