How Much Should You Charge for a Yoga Class?

If you’re a newly minted instructor or owner of a boutique studio, pricing is one of the first hard calls you’ll make. Set too low and you’ll burn out. Set too high and new students won’t walk through the door. 

So if you’re wondering about how much to charge for a yoga class, the short answer is this: It depends, because there isn’t one “right” number. Your rate will depend on various factors like your location, experience level, and more. 

And if your current prices aren’t adding up (financially or attendance-wise), it might be a sign to revisit your structure.

That’s why we’ve put together this guide that’ll walk you through realistic price ranges, clear examples of pricing structures, and everything else you need to know so you can set yoga class prices that actually work for you.

How Much Do Yoga Classes and Sessions Usually Cost?

Below are the common average ranges in North America for various yoga class sizes and formats. Clearly, these aren’t set rules, but rather reference points to help you choose rates that make sense for your own business.

Note: The price ranges below reflect average à la carte or drop-in prices drawn from the most recent aggregated data. Per-class prices for class packs and memberships are typically lower, since students are buying multiple classes at once or paying on a recurring basis.

Group class, in-studio (60 minutes): $15–$30 per person

Here, we’re talking about a regular-size group class with around 10–20 students — sometimes more in bigger studios. 

Typically on the lower end of this price range are studios in smaller towns or gyms where yoga is just one of many services. The higher end is more common in big-city or boutique studios, where rent is steeper, and amenities like showers, heated rooms, and premium sound systems are part of the experience.

Private in-studio session (60 minutes): $60–$120

In this type of yoga class, you’re giving one-on-one coaching and tailoring the practice to a student’s specific goals or limitations. That said, you should definitely charge extra for planning time and focused attention, not just the 60 minutes on the clock.

Private at-home session (60 minutes): $80–$150

Not only are you giving one-on-one yoga coaching and hands-on support, but you’re also blocking additional time for travelling to the client’s location, hauling props, and dealing with traffic and parking. 

Given all that planning and other logistics, you should certainly set significantly higher rates. In fact, you should factor in the extra time so you’re paid for the full effort, not just the teaching hour.

Private online session (60 minutes): $40–$100

Some yoga instructors or studios price this class type slightly lower since there’s no commute and the overhead cost is lower. 

However, if you provide things like personalized form corrections, follow-up notes, or a video recording of the session, you can comfortably move toward the upper end of this range.

Small group class, in-studio (60 minutes): $25–$45 per person or $80–$140 flat

In this setup, you’re usually working with around two to six students. This can either be a private session (typically friends or family members booking together) or a small group class of up to six students. 

On your end, the total income your business makes from that class is often higher than a one-on-one. For students or clients, the cost per person is lower than booking you solo. That’s why this format is a nice middle ground between a full group class and a private session. 

Workshops or special-focus classes (75–120 minutes): $25–$60 per person

These are longer sessions built around a theme or goal, such as inversions, backbends, prenatal, and sound baths. They typically have fewer spots and a more structured plan aimed at a specific outcome (e.g., better understanding of headstand progressions).  

That said, it’s totally normal to price these higher than your regular group classes. You can offer these as one-off events or short series, and they work well both for helping your regular students advance their practice and for attracting new clients to your studio.

Online group, live (45–60 minutes): $10–$25 per person

Live online yoga classes usually cost less than in-person classes because students use their own space and equipment. 

However, you can still charge on the higher end of this range if you keep the group small, offer real-time feedback, teach a more specialized style (like prenatal or therapeutic), or include extras like class recordings and simple take-home sequences.

On-demand library (subscription-based): $10–$40 per month

Having an on-demand library of pre-recorded yoga videos makes better use of your time: You record a class once, and it can keep bringing you income each month as new people join or stay subscribed.

Most instructors offer this as a subscription, where students pay a monthly fee for access to all (or most) of the videos. The pricing range is quite wide, given that students are paying not just for the number of videos, but also for the overall quality and inclusions. 

For instance, an extensive library that you update at least twice a month can sit toward the top end of that range. If it also includes short programs (like a 4-week beginner track) and the occasional challenge, that higher price is even easier to justify.

Common Pricing Models for Yoga Classes

Your pricing model or structure is just as important as your price. Here are the main pricing models you can choose from. Pick one or mix a few to balance a steady income with flexibility for your students.

• Drop-in or single-class access: This simple, no-commitment option is most ideal for travelers, new students “trying you out,” or locals with unpredictable schedules. You can price these a bit higher, given that they’re one-off purchases and you can’t rely on them for consistent monthly income.

• Class packs or passes: Students prepay for a bundle (e.g., 5, 10, or 20 sessions) at a small discount. You get payment up front and a good reason for them to come back. 
• Memberships: These are your best bet revenue-wise if you offer multiple different classes each week. Offer unlimited visits and a set number of classes each month, and price it so anyone coming regularly saves money compared to drop-ins. You can also throw in simple perks, like a guest pass or a workshop discount.
• Sliding scale: Otherwise called a pay-what-you-can, this one’s a more flexible setup. Instead of one fixed price, you set a range (for example, $5–$15) and students choose their rate within that range. However, you’ll still want to set a clear minimum so you’re at least covering basics like rent and your time. 

Also read: How To Talk About Money With Clients (Without Feeling Awkward)

6 Factors To Consider When Setting Your Yoga Class Prices

Ever looked at other studios’ prices and thought, “Am I supposed to charge that too?” Well, you’re not alone. 

Instead of just guessing, look at these key factors that’ll help you figure out how much to charge for yoga classes.

1. Location and overhead costs

Where you teach has a huge impact on what you need to charge. A small rented space in a community center has very different costs from, say, a heated studio with showers and other amenities in a busy downtown area.

As for overhead, this includes not just rent and utilities, but also things like insurance, cleaning, laundry, and even payment processing fees. The higher these costs are each month, the higher your class rates need to be. 

2. Class duration and capacity

How long a class takes and how many students you take in per class also determine what a fair price looks like.

A 45-minute lunchtime flow doesn’t use your energy or studio time the same way a 90-minute advanced workshop does. Longer classes generally justify a higher price because students get more time with you and more depth in the practice. 

At the same time, if you cap a class at 6–10 people to keep it more hands-on and personal, you usually need to charge a bit more to cover your costs. With larger classes, you can often keep the price lower since more students are contributing toward the same fixed costs. 

3. Equipment and amenities

What’s included in the class experience also shapes how much you can reasonably charge. 

If you provide mats, blocks, straps, bolsters, blankets, towels, showers, lockers, and maybe even sound bath props, your class will feel more “full service” than a simple space where students bring everything themselves.

Of course, you don’t have to offer spa-level extras, but it’s worth clearly listing what’s included in the price on your website and booking page. When students see that their rate covers quality props, a clean space, and certain comforts, they’ll likely be happier to pay a little more. 

4. Instructor training and credentials

Whether you’re a solo instructor or a studio owner who hires teachers, your team’s training also plays a big role in pricing. Things like RYT-200 or RYT-500 training, plus extra education in areas like prenatal and therapeutic yoga, all add to the value of your classes.

So, if you have a strong, highly-trained teaching team, it makes sense to be at the higher end of local price ranges. Students are often willing to pay more when they know they’re in experienced, well-trained hands.

5. Timing and demand for each class

Some time slots are simply more popular than others. Early mornings and after-work evenings tend to fill faster than mid-afternoons. If a certain class or time always has a waitlist, that’s a sign you could either raise the price slightly or add more timeslots for that type of class.

On the flip side, if mid-morning classes are quiet, you might keep those at your standard rate but run occasional promos, intro packs, or “off-peak” pricing to encourage more bookings. 

6. Class setup and level of support

How your classes are taught also affects what makes sense to charge. A large drop-in class where most students stay in the back row and don’t interact much with you is very different from a more personal setup. 

That might look like a hands-on class with lots of individual attention, a small semi-private group, an online session where you give camera-on feedback, or a membership that includes recorded replays students can watch later. 

The more personal access and support students get from you, the more you can justify being toward the higher end of your chosen price range, since the closer guidance helps ensure the student actually progresses. 

Dos and Don’ts for Yoga Class Pricing

Here are a few things to keep in mind whenever you’re deciding how much to charge for a yoga class. 

• Do add reasonable expirations on class packs (for example, a 10-pack good for three months). This protects your cash flow and encourages students to actually use what they bought instead of letting passes sit for a year.
• Do put your prices where people expect to see them, such as on your website and booking page. List what’s included (e.g., free mat rentals, props, towels, replays) and, if it’s a promo, clarify the expiration.
• Do protect your schedule with simple rules. Set a clear cancellation window (e.g., 12 hours before a class starts), and spell out your late-cancel and no-show fees. Consider taking a deposit (such as 30–50%) for private sessions and events, and having waitlists for popular classes to keep spots filled even when someone drops out.
• Do review your prices at least once a year. Costs, demand, and your experience level change over time. Put a reminder in your calendar to check your expenses, class numbers, and local market once or twice a year so you’re not stuck with prices that no longer make sense.
• Don’t just copy how much other studios or gyms charge. Run your own numbers first, using your overhead costs, attendance, and goals. Also, figure out how much you actually need to earn to cover expenses, pay yourself, and make a profit.
• Don’t charge the same for a class type regardless of how long it is. Bump the price a bit for longer formats like 75–90 minute classes or special workshops. Students are getting more time and depth, and you’re blocking more space on the schedule, so a modest increase is fair.
• Don’t base pricing on the class size you wish you had. Set prices using your real averages. If you currently average six people in a class, run your math using six, not 12 or more. You can always review and adjust once your classes reliably fill more.
• Don’t increase prices out of the blue. Give students at least 30 days’ notice, briefly explain the reason for the increase, and consider letting current members stay on their old rate for a set period. 

Key Takeaways on Yoga Class Pricing

There’s no single “right” price for a yoga class. What makes sense for you will always come down to your costs, your students, and how you like to run your schedule. 

If you know your numbers, choose a pricing model that fits how people actually book with you, and review things at least once a year, then you’re on the right track.

From there, your job is to make it easy for people to see your yoga class prices, understand what they’re getting, and actually book. That’s where a scheduling and client booking app like Bookedin can take a lot off your plate! 

With Bookedin’s Class Scheduling tool, you can show your class prices and packs right on your booking page, take deposits for privates and workshops, set cancellation and no-show rules once, and let automated reminders help ensure students show up.

FAQ About How Much To Charge for Yoga Classes