Text Message Marketing Templates To Send to Your Fitness Clients

Text message or SMS marketing is one of the most effective ways for your fitness business to reach clients, with studies showing that about 98% of marketing SMS sent get opened. Additionally, roughly 82% of consumers check their text notifications within five minutes. 

For gym owners and fitness professionals, these figures point out how a well-timed text is almost guaranteed to be seen by your clients. 

That’s why we’ve put together this guide on text message marketing for gyms, fitness studios, and personal trainers. You’ll find 24 different text templates for common situations, all of which you can copy, customize, and start sending right away.

When Should Fitness Businesses Send Marketing Texts?

Text message marketing for gyms and other fitness businesses works best when it’s timely and useful. Every text sent should have a clear purpose, not just for the sake of “staying visible.” 

Here are the key comments when it makes sense to send marketing SMS to your fitness clients. 

• Encouraging new leads to book: If someone asked about your services, clicked your booking link, signed up for a trial, or expressed interest without booking, a text can help nudge them toward scheduling a session or class. 
• Following up with a trial client or first-time visitor: After someone’s first class, consultation, or trial session, a well-timed text can help keep the momentum going and turn that first visit into a second one.
• Promoting class attendance and bookings: This includes when you’re filling open spots (especially on short notice), reminding clients to reserve before slots run out, or drawing their attention to upcoming sessions. 
• Encouraging inactive members to return: If someone hasn’t booked with you for quite some time, a quick text can help bring them back before they drift too far from their routine.
• Suggesting add-ons, packages, or upgrades: Marketing texts can also work well for promoting offers that build on what the client already uses, like class packs, memberships, personal training, or specialty services.
• Recognizing client milestones: Messages tied to birthdays, workout achievements, or simple check-ins can help clients feel remembered and keep your business top of mind.

Text Message Templates for Attracting New Fitness Clients

Below are several fitness business text messaging templates for covering new leads. 

To follow up with someone who inquired:

Hi [Client’s First Name], thanks again for reaching out about [Name of Your Gym/Studio/Service]. If you’d like, I can help you find the best class or program to start with. You can also check available options here: [link to website or booking page]

To invite them to do a trial class or session:

Hi [Client’s First Name], we’d love to have you try a [class/session] at [Business Name]. It’s a great way to get a feel for the space and see if it’s a fit for you. You can book your trial here: [booking page link]

To promote a special offer for first-time clients:

Hey [Client’s First Name], this is [Your Name] from [Business Name]. We’ve got a special intro offer for new clients: [briefly explain key details and what’s included]. 

You can view the full details and claim the offer here 👉 [link] 

If you have any questions, don’t hesitate to get in touch here! 

After you do an initial consultation:

Hi [Client’s First Name], it was great chatting with you about your fitness goals. I’d love to help you get started whenever you’re ready. You can schedule a [class/session] with me here: [booking page link]

Let us know if you need help scheduling. See you soon!

Templates for Trial Fitness Clients & First-Time Visitors

Once a new client has taken that first step, your job is to keep the momentum going. Below are some of the most useful text templates your fitness business can use. 

After the client’s first visit, to invite them to come back: 

Hey [Client’s First Name], it was great having you in for your first [class/session] today. We hope to see you again soon! 

If you’d like to schedule your next [class/session], here’s the link: [booking page link]

To ask about how their class or session was:

Hi [Client’s First Name], just checking in after your first [class/session] — how did everything go? 

If you have any questions or concerns, or you’re not sure what class or program would suit you best next, just reply here! We’d be happy to help.

After their trial ends, to let them know about a limited-time membership offer:

Hey [Client’s First Name], if you enjoyed your trial class, now’s a great time to keep the momentum going. 💪 We’ve got a limited-time offer for new clients: [briefly explain the special membership deal and what’s included].

You can view the offer here when you’re ready: [link]

Feel free to reach out if you have any questions or would like help with signing up! 

Templates for Class Attendance & Session Bookings

Whether you run group classes, private sessions, or a mix of both, the right text message marketing can help keep your schedule visible and your spots filled. 

To fill open spots last-minute or notify someone on the waitlist:

Hi [Client’s First Name], a few spots just opened up for [class/session name] on [day] at [time]. 🥳 If you’re still interested, you can book here: [link]

To encourage people to book a class before slots run out:

Hey there, [Client’s First Name]! [Class name] on [day] at [time] is filling up fast. If you want to grab a spot, make sure to reserve ASAP  👉 [link]

To promote a class that typically gets low attendance:

Hi [Client’s First Name], we’ve still got slots open for [class name] on [day] at [time]. If you’d like to join us, you can book here: [link]

To announce a new class and/or time slot:

Hey [Client’s First Name],  just letting you know we’ve added a new class to the schedule. [Class name] is now available on [day] at [time].

You can learn more and reserve your spot here: [link]

Also read: Appointment Reminder Templates To Use for Your Service Business

SMS Templates for Client Retention & Re-Engagement

Your gym or fitness studio SMS campaigns don’t always have to be about bringing in new people. Sometimes, it’s best to focus on getting existing clients to come back, stay consistent, or renew what they already have.

To remind clients when their membership is about to expire:

Hi [Client’s First Name], just a reminder that your membership with [Business Name] expires on [date]. If you’d like to renew, you can view all available options 👉 [link]

To encourage clients to top up their class pack or session bundle: 

Hi [Client’s First Name], it looks like you’re down to your last [number] [credits/sessions/classes]. If you’d like to keep your access going, you can view your options here: [link]

To give inactive clients a limited-time comeback offer:

Hey [Client’s First Name], we’d love to have you back at [Business Name]. Right now, we’re offering [briefly explain the returning-client offer and what’s included]. You can check it out here 👉 [link]

To nudge members who haven’t booked or shown up in a while:

Hey [Client’s First Name], we miss having you at [Business Name]. If you’re ready to jump back in, you can take a look at our upcoming classes or sessions here: [booking page link]

Templates for Upselling & Cross-selling to Fitness Clients

Text message marketing for gyms and fitness studios can also help boost how much each client spends per visit. Here are some templates to help you do that.

Membership upgrade offers for drop-in clients or those on a lower-tier plan: 

Hi [Client’s First Name], if you’ve been enjoying your classes at [Business Name], our [membership or higher-tier plan name] may give you better value. You can see what’s included here 👉[link]

Let me know if you have any questions or would like help getting signed up once you’re ready! 

For recommending personal training as an add-on service:

Hi [Client’s First Name], we wanted to let you know that we also offer personal training for clients who want extra support or a more customized plan. 💪 You can see the details and available options here: [link]

For inviting clients to a workshop or specialty class:

Hi [Client’s First Name], just wanted to let you know about an upcoming [name of workshop or specialty class] on [date] at [time]. It could be a great fit if you want to build on your current routine. 

You can learn more and reserve your spot here: [link]

Class pack or session bundle upgrade for pay-per-class clients:

Hi [Client’s First Name], just wanted to let you know about our [name of class pack/session bundle] option, which may be a better-value option for you. It includes [briefly explain what’s included]. 

To avail of this [class pack or session bundle], click here: [link]

For promoting retail products, merch, or recovery-related extras:

Hey [Client’s First Name], if you’ve been wanting something to support your routine outside the studio, we also offer [briefly describe product, merch, or recovery item]. Here’s the link: [link]

Text Templates for Client Milestones & Relationship-Building

One often-overlooked use of SMS marketing for fitness businesses is celebrating clients’ wins — whether that’s their 50th class, a one-year membership anniversary, or simply their birthday.

The text templates below can go a long way in making your business feel more personal.

Membership or client anniversary messages:

Hi [Client’s First Name], just wanted to recognize that you’ve been a client with us for [number of year/s] now. 🙌 Thanks for continuing to show up with us! We’re so glad to have you here!

Fitness milestone or achievement messages:

Hey there, [Client’s First Name]! Amazing job on reaching [milestone such as the 10th class, 25th session, first month, etc.]. We know consistency takes effort, and it’s great to see you sticking with it. 💪

Birthday greetings:

Hi [Client’s First Name], happy birthday from all of us at [Business Name]. We hope you have a great day and get to celebrate a little. 🎉

Post-special event or post-challenge thank-yous:

Hi [Client’s First Name], thanks so much for joining us for [name of event, workshop, or challenge]. We loved having you be part of it, and we hope you enjoyed it! 

Do’s & Don’ts of Text Message Marketing for Gyms & Other Fitness Businesses

Here are the best practices and no-nos for sending marketing text messages to your fitness clients. 

• DO keep your messages short and easy to scan: People read texts quickly, usually while they’re busy. Get to the point fast, and don’t cram too much into one message.
• DON’T make clients guess what they need to do next: If you want clients to book, include a link to your booking page. If you’re texting about a promo or offer, point them to the page where they can see the full details and sign up. 
• DO send messages at reasonable times: Avoid texting too early in the morning, too late at night, or at hours when people are likely to find it intrusive. Timing matters just as much as the message itself.
• DON’T text too often: Even good messages get annoying if clients receive too many of them. Be selective, and make sure each text has a real purpose.
• DO provide enough context: Clients should instantly know who the message is from and why they’re getting it. If needed, mention your business name and what the text is about right away.
• DON’T send the same message to everyone: A trial client, an inactive member, and a long-time regular shouldn’t get the exact same texts. Generic blasts are usually less effective than messages that fit the client’s stage or habits.
• DO give clients a way to opt out: Promotional texts should always make it possible for people to stop receiving messages if they want to. That way, you avoid frustrating people who are no longer interested.
• DON’T send marketing texts without the client’s consent: Just because someone booked a class once or gave you their phone number doesn’t automatically mean they agreed to receive marketing texts.
• DO track what gets results: Pay attention to which texts actually lead to bookings, replies, renewals, or clicks. That way, you can keep improving your SMS marketing efforts continually.

Stay on Top of Client Communication With Bookedin

Text message marketing for gyms (and other fitness businesses) works best when the rest of your client communication isn’t eating up your time.

Fortunately, you can use a tool like Bookedin so that every booking automatically triggers up to three reminders via text and email. Clients can then confirm or cancel right from the text, and it all syncs back to your calendar. 

And when you do want to reach out personally (like the SMS templates we covered earlier!) you can text clients directly from your Bookedin app. 

You’ll also notice that most of our templates above recommend that you include a booking link. 

Bookedin gives you exactly just that — a dedicated booking page you can share anywhere, from text messages and emails to your studio’s Instagram. Meanwhile, your clients can reserve a spot instantly without having to create an account or download an app.